An Interview with Profs. Kevin Werbach and Dan Hunter, authors of For The Win: The Power of Gamification and Game Thinking in Business, Education, Government, and Social Impact
Friday, February 26, 2021 at 8pm pacific on KZSU
Should life – and business – be turned into a game? This question highlights this week’s discussion on Hearsay Culture. As games present a great attraction to trainers, and business marketers, do we really want games to infiltrate so many aspects of our world? If not (and we don’t), then where do they work? What are the guardrails, if any, for governments, businesses, and other institutions to engage in gamification?
On this week’s show, Dave takes a close look at these questions with two leading thinkers in this space. The authors lay out the practical and theoretical underpinnings for and concerns about inserting games into a range of activities, from Uber’s disturbing efforts to promising health and medical uses. What kind of gamer are the authors, and what kind of gamer do we want games to reward?
Exploring the notion that “fun” is at gamification’s center, Hearsay Culture digs deep to bring expert viewpoints into plain speak for the rest of us to understand. Tune in tonight at 8pm pacific on KZSU to hear about a step-by-step practical guide to gamification. Reach out if you have comments at dave@hearsayculture.com!
